In a world where everything becomes more complex simple hacks can still have a huge impact.I believe that not every problem needs to be solved with a big, costly and technological solution. Sometimes as simple behavioral or cultural hack pushes people towards change. Sometimes something as stupid as a checklist can make you save 2 million dollars and save lives.

When it comes to experience we have a tendency to create as smooth experiences as possible. What this means is that we try to create emotionally flat services and products where there is no bad or good surprise.As optimist philosophers say, it’s the shadow part which enable the light to exist. Frustration and friction are therefore also key elements of the design of new products and services. Theses frustrations when designed in a smart journey can create an emotional rollercoaster in your service that keeps your users engaged.

Humans are irrational animals which do not follow mathematic logic as behavioral economics and the last economic crises have shown. Instead of wanting to contrains humans into a logical path that doesn’t fit them we can create experiences that leverage the irrationality that makes us human to create even more human experiences.