When you build a service or a product, you always try to put in place something exciting in it. Something which goes beyond the standard feature. Something special. That’s the WOW effect. But as a creator, you are often heavily attracted by those WOW effect. You think, we could do this, and this, and that. That would be amazing, but it isn’t needed. Having one particular feature is enough. If everything you do is special, people will feel lost. And at then end they will feel overwhelmed. You need to allow people to feel secure, feel that they know how things work. And then once in a while surprise them with this WOW effect or feature.
So next time you are brainstorming about what will make your service so special, or your product so fantastic select only one WOW effect.