It’s your fucking job to know what I should buy

Each time I go to a flower shop to buy I ask the florist the same question. «I have no clue how to choose flowers. What do you recommend for this occasion, for this kind of women?». Each time I asked, so the florist didn’t want to give me clear options. «We have this, or that, or that…». In another context, the same happened to me today. We were trying out a new restaurant with some friends. We choose a sandwich which looks tasty. The waiter asks us what kind of bread do we want. Three choices. I have no clue what I want as it is the first time I try this restaurant. I ask the waiter: «What is the standard one». «Oh you know, each of these types of bread is nice with that sandwich». Ok, that doesn’t help.

 

Those situations are missed opportunities. If a client doesn’t want to choose, give him a definite suggestion. With this suggestion, you can even set the tone of your service. Your answers enhance the storytelling or branding of your service. If you want to be the most human service, answer something like the following sentence. «I really like the Italian bread; you should taste it». If you want to be premium and prestige, say «As it is your first sandwich with us, we recommend the typical Swiss bread». And so on. A service, whatever service it is, is about helping people and making them happy. As a customer, if I’m not in the mood of choosing, then I pay you to choose for me. Or at least, I pay you to give me a clear option.