How it all started
Ten years ago, when I started to be interested in graphic design and visual design, in general, I started to collect images I liked. I did this every day just as a way to see new things. When I got about thousand images, I started to pass them quickly. I was proud. I collected a lot of great stuff. But as I pressed the arrow key of my keyboard the images passed like you flip through a book. I didn’t see all the details but at the end of the « flipping » a sense of beauty and elegance grow. I repeated this experience over time. Again and again, just for this fun feeling. Then, one day I started to see the value of this experience. As I went through the images the colors, proportions and sense of design started to be clear. I understood that this wasn’t just a moment of collector pride. It was a self-teaching moment. By flipping through my thousand images and was learning.
The birth of the Blink App
From experience to science and back again
In his book called Blink, author Malcolm Gladwell speaks about similar experiences. Experiences where people take a decision in a snap. Where people analyze complex situations in just a blink rather with long rational analysis. This book made me think about my experience of the flipping images. The blinks I had thought me a lot of things that I couldn’t have learned with deep analysis. So, when I finished Gladwell’s book I launched one little more side project. This project was about rebuilding the same experience I had ten years ago. And rebuilding it with just a simple micro-action. As a little hommage to the Gladwell’s book I called this side project: Blink. It’s a simple button you push, and then the magic happens. You have ten seconds of well-curated images. Amazing design pieces that flip at the highest speed. All that you see is color, surfaces, white space, and forms. The basics of design. Do it every day and I’ll assure you that your eye will slowly be like the eye of a good designer.
Do I seriously believe in the teaching capabilities of such a simple button? Yes. First, because it seems that subliminal images can impact behavior. So, flipping images could impact your design sensibility. The second aspect that makes me believe it this little button is a weird one. It's the placebo effect. If you believe it can work, it can. Because you take the time to train your eye to design, your design sensibility evolves. Not only during this moment but also after the ten seconds. So today, I release Blink, my little experience in self-teaching. I will use it myself to keep an eye on great design pieces. Maybe you could give it a try for weeks too, and tell me how it feels.
A mix of history and modernity
The selection of images I have made is pretty simple. Great work from amazing people. I could cite a few names like Paul Rand, Paula Scher, Josef Muller-Brockmann, Jan Tschichold, Max Bill, Saul Bass, etc. I also included some great pieces from less well know people like Axel Crettenand, Romain Collaud, Mathieu Daudelin or Pascal Wicht. Through this mix, I wanted to avoid the dribble or fffound approach. I didn’t want to show you the last trends, but only pieces that make a difference. Design work that made history or that are in my opinion a mirror of our time. I hope that with this selection the young designers with whom I share Blink want to go back to the books. And that they want to discover the greats people that you’ll never see in dribble.